O W N E R A N D F O U N D E R
Sheri Smolcha is the owner and founder of 2B Brows, specializing in Design, Permanent Cosmetics (PMU), PMU Removal, ALL things BROWS and Lash Lift 360.
Sheri is a Utah native and spends most of her free time with her family. Sheri is familiar working with the international community. As a Security Event Specialist for the 2002 SLC Winter Olympics, she was given the title "Super Host."
Sheri has spent a lot of time working side-by-side with her colleagues, while studying and completing her doctoral residencies as an Organizational Psychologist in Los Angeles, San Diego, Denver and Chicago.
Inducted into The National Society of Leadership and Success, Sigma Alpha Pi, in 2019, she is also a member of Psi Chi, The International Honor Society in Psychology.
As an academic instructor, Sheri has designed and implemented course curriculum and taught collegiate students preparing for careers in both the medical and artistic design industries.
Sheri enjoys working on humanitarian projects and assisted in the biomedical field as a Phlebotomist at the American Red Cross, and as a Peer Adviser with TURN Community Services.
Sheri has a long history of applying both creative and scientific thinking to her designs. With 2B, Sheri has fused together her knowledge, passion and interests.
Sheri’s related interests include design, music, fashion, beauty, skincare, cinema, theatre, television, art in various forms, gourmet cooking, and keeping an eye on trends.